Design in Comedy
I have seen this bottle before...but don't know if this bottle is out yet. I don't get my medication at Target. I knew that it was designed by NYC firm, Sonic, but was unaware that it was in conjunction with others. An article on the bottle found here.
Anyway, comedian George Carlin released his "Rules for 2006." In it, one "rule" is directed towards the bottle...which was kind of humourous:
New Rule: "Stop f***ing with old people. Target is introducing a
redesigned pill bottle that's square, with a bigger label. And the top is
now the bottom. And by the time grandpa figures out how to open it, his
ass will be in the morgue. Congratulations, Target, you just solved the
Social Security crisis."


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